Pepsi has been present throughout every epic moment of young people's lives; however, fierce competition has challenged its iconic brand status. In this milestone 120th anniversary year, Pepsi's ...

CM Punk wouldn't be the recognizable icon he is without his tattoos — namely the large Pepsi logo situated on his arm. Like most tattoos, there's some significance to the ink, though why he has ...

It is the first rebrand since 2008, replacing the blue can which featured “Pepsi” in lower-case below the globe icon. Ben Parker, a director at soft drinks firm Britvic, which makes and sells ...

Pepsi is an iconic youth brand. However its status is threatened by an increasing number of brands running after the same young, trend-hungry audience. The challenge was to create excitement and ...