As brands such as Cetaphil, Bath & Body Works and Peloton try to recruit more male customers, they need to follow a different playbook from what they have done to court women.
Sure, there have been attempts – Technogym’s AI-powered dumbbells spring to mind – but while running and outdoor cycling got Strava, hiking got AllTrails and spin classes got Peloton ...
MrBeast's Live In A Jet For 100 Days Challenge refers to a viral challenge promoted by YouTuber MrBeast (Jimmy Donaldson) that will be released in early 2025 via a YouTube video. Announced in late ...