Learn more Paula's Choice Skincare was founded by Paula Begoun in 1995 and has since been a firm favorite of skincare fanatics. Long before the creation of her namesake brand, Begoun was ...

there aren’t many hats Paula Begoun hasn’t worn during her varied career in the beauty industry. Most well known as the founder of online beauty bible, and now product line, Paula’s Choice ...

Paula’s Choice is known for ingredient transparency, quality packaging and fragrance-free formulations designed for a wide ...

line, and self-proclaimed “cosmetics cop” Paula Begoun’s skincare line. As Buckingham Palace explains, royal warrants (full name: royal marks of appointment) are “a mark of recognition to ...