While postage costs rise, new research documents how targeted mail advertising continues to deliver performance ROI through ...

There has been a lot of debate recently around pharma and its pursuit of multi-channel or omni-channel marketing. Given widespread recognition that pharma lags behind a number of market sectors in ...

While online allows for deep consumer insights, agile experimentation and meaningful engagement, offline channels like TV and ...

However, if you give artificial intelligence just a little bit of time and attention, you’ll see how it can reshape many aspects of any industry, including omnichannel marketing in pharma.

Research continues to prove that omnichannel marketing efforts outperform traditional marketing benchmarks. In fact, MM+M’s 2024 Healthcare Marketers Survey shows the average marketing spend surged 19 ...

New Delhi: Marketers constantly discuss omnichannel marketing and how data can be used to create seamless, personalised experiences across multiple channels. Along similar lines, marketers ...

Emerging FMCG brands from South India are digging into data to optimize ad spends, accelerate growth and maximize returns ...

mobile marketing differs from mobile advertising. Unlike advertising, it’s driven by the customer experience and based on driving omnichannel experiences that meet customers where they are and in ways ...