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New revenue stream: NCAA will allow schools to incorporate on-field corporate logos
As part of the House settlement terms, the NCAA and all 32 Division I conferences will pay some $2.8 billion in damages over a 10-year period. In addition, schools, at their discretion, will be ...
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USC, Arkansas adding corporate logos to their field, but don't expect Texas to cash in after NCAA rule change
The NCAA made a critical rule change in June allowing for commercial logos to be displayed on football fields, thereby opening a new revenue stream for cash-strapped athletic departments staring ...