An ad company’s foray into TV operating systems (OSes) illustrates a significant shift for TV hardware toward products that are increasingly focused on ad sales and tracking. With more people ...

Own a Google TV device and are a fan of its 'apps-only' mode that simplifies the smart TV menu? Then you may be about to see more ads where there were none before. As reported by FlatpanelsHD ...

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Brian Barnes, a lawyer for the state Department of Health, said during a Tuesday hearing in Tallahassee federal court that a TV ad supporting the initiative, which appears on the ballot as ...

The company integrates ads into some of its products, including the Google TV home feed. Now, a survey suggests that Google wants to know if the Google TV platform is displaying too many ads.

Are you a print subscriber? Activate your account. By Jon Springer - 9 min 2 sec ago By Tim Nudd - 1 hour 8 min ago By Ad Age Staff - 2 hours 14 min ago By Geno Schellenberger - 2 hours 39 min ago ...

Advertisment Key findings from Magnite’s study include: Ads on streaming TV are more memorable and impact purchase behaviours. Compared to video-sharing platforms (VSPs), streaming TV boasts ...

The tones of those ads, however, have been worlds apart from each other. Using data from AdImpact, a tracking firm, I watched every presidential campaign spot that aired on broadcast TV between Aug.

Former President Donald Trump’s late-campaign television ads are littered with deceptively edited and misleadingly described quotations. Multiple Trump ads omit critical words from quotes by and ...

Here's what time you'll be able to bust through those doors to your favorite stores post-Thanksgiving — and get right to ...

On Google Ads, a professional plumber, for instance, can easily target people who are searching for plumbing-related terms in their local area, said Querou. But “when it comes to TV, it’s a bit ...