Media planning and buying is an important process for brands in ensuring their marketing message is seen and heard by the right audience. The Drum explores the strategies and insights from some of ...

According to MMA Global India and Amazon Ads report, 45% of shoppers experiment with new brands, with retail media playing a ...

Research and strategic planning based on platform reach ... Lisa Raehsler is a search engine and social media ads pay-per-click (PPC) strategist, International speaker, and columnist for industry ...