A decade since its launch and with the ultimate goal of engaging listeners, Spotify Wrapped also drives a “fear of missing ...

Accenture has brokered a deal acquire AOX, a German firm specialising in embedded software for the automotive industry.

The FIFA World Cup is more than a soccer showcase. It's big business with the 2022 men's tournament in Qatar engaging five ...

Retail media doesn’t just operate as advertising but as distribution. It can be used to amplify pricing and promotion, acting ...

This is consultant Michael Farmer's recent article from his Substack series C-Suite Blues. Making Sense of Four Holding ...

Alongside the OOH campaign, British Airways launched its first major TV campaign since 2019 as part of a larger mission to ...

Just in time for the brand’s landmark anniversary, Sony lifer and a former chairman for PlayStation Worldwide Studios Shawn ...

The ad industry is bullish on the continued growth of the creator economy as they are justifying the impactful role creators ...

Retailers are employing AI chatbots to enhance customer service by helping shoppers find deals and make recommendations.

An 11-month-old Las Vegas-style hotel and casino in Cripple Creek has changed more than just the city's skyline; it's also ...

Anshoo Sharma, co-founder and CEO of Magicpin, shares insights on its business model, competition, marketing strategies, and ...