The marketing industry can sometimes forget that advertising needs to work in the short term in order to be able to deliver ...

The ad industry is bullish on the continued growth of the creator economy as they are justifying the impactful role creators ...

Retailers are employing AI chatbots to enhance customer service by helping shoppers find deals and make recommendations.

This first banner ad invited users to “click” in an era when advertising was still a one-way interaction. This event was, in ...

Just in time for the brand’s landmark anniversary, Sony lifer and a former chairman for PlayStation Worldwide Studios Shawn ...

From Coca-Cola to Brat to Salesforce, the Week team reveals the first eight campaigns that make up our best of 2024.

More than 100,000 engagements happen during the festive period - but how much should someone who is thinking about proposing ...

YouTube AI Overviews citations surged in September by 400 – 450% more than the baseline from August when YouTube citations ...

Data finds consumers prioritize brand loyalty, smaller discounts outperform steep ones and AI and SMS continue to drive revenue for brands ...