Learn how brands can harness generative AI to transform marketing. Explore real-world examples, practical templates, and ...

Digital marketing isn’t just a buzzword; it’s a genuine revenue driver. Did you know that businesses using digital marketing ...

Organization is the unsung hero of email marketing success, and it's especially important during the busiest times of the ...

Enter the social media influencer. Influencer marketing, when planned out and executed properly, can generate a significant return on investment for a business. Based on a recent study by Tomoson ...

It has visual ads… it’s interactive, collaborative and highly engaging and its ROI goes way beyond numbers on a spreadsheet ... planners and the entire marketing industry why Spotify ...

It has video and multiformat ads… it’s interactive, collaborative and highly engaging and its ROI goes way beyond numbers on a spreadsheet ... and the entire marketing industry why Spotify ...

Yum has been running AI pilots across its three largest brands in the U.S. and believes these capabilities will be “broadly and easily scalable” while providing an overall stronger return on marketing ...

Asos will continue with its “marketing transformation” project, despite recording a 16% fall in sales to £2.9bn over the past year. CEO José Antonio Ramos Calamonte told investors today (5 November) ...

But don’t worry—learning about and then creating a solid investment portfolio doesn’t have to be complicated. In this article, we’ll break down what an investment portfolio is, explain the ...

“That's helpful, because you're just trying to absorb all this information, these spreadsheets, maps, blah, blah and to get my head away from that and [get in] some fresh air,” he told USA Today.

John Lewis has launched the second instalment of its ‘golden quarter’ trilogy of ads, which it describes as its biggest-ever marketing investment. ‘Give Knowingly’ focuses on gifting and looks to ...