The decline of marketing as an influential business function is well documented. Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most ...

The delicate relationships between procurement teams, marketing teams and third-party advertising agencies should be set up ...

This success has also been a consequence of a strong relationship between the insights and marketing function. Markey believes Katy Dixon, head of marketing and customer insights at the retail giant, ...

The downstream oil marketing sector is undergoing significant transformation, driven by three main factors: energy transition ...

C-suite's questions about the role marketing plays in the GTM eco-system. The post It’s time for B2B marketing to understand ...

Peloton has restructured its marketing function, changed its operating model and identified new customers. Its CMO, Lauren Weinberg, believes it will pay off.

Jeff Klimkowski shares his outlook on sustaining growth this year, providing finance chiefs with a real-life example of ways ...

Matthew Lieberman is the CMO at PwC U.S. and an innovative executive at the crossroads of marketing, media and technology. As a CMO, I see all the time—and the data backs me up—that some ...

Fractional leadership expert, Sara Daw, dives into what fractional leadership is and why it just might be right for your ...

Yapiee transforms influencer marketing in the UAE, fostering impactful collaborations between brands and influencers.Yapiee ...

Frustrations over the state of pitching have grown over the past year, with many arguing the process has significantly ...

These 9 organizations (and 1 honorable mention) are standouts for the variety of programs and perks that enrich the professional lives of their teams through strong mentorship and plentiful ...