American marketing Association while introducing the 21st century definition of marketing termed it as an organizational function that includes a set of processes for creating, communicating and ...

However, I’m here to tell you that if you can leverage a marketing philosophy in your business, you can use it to unlock so ...

One year into Kerry Williams’ role as Sweaty Betty’s first CMO, the activewear brand is releasing its first global brand ...

This blog explores the nuances of growth marketing, its applications across key business functions, and how businesses can ...

My role is to represent the marketing function within the executive leadership team of our business. My role is to help integrate marketing and align marketing with all the other critical ...

On January 7, 2024, the U.S. Food and Drug Administration (FDA) published the draft guidance “Artificial Intelligence-Enabled Device ...

The real charging capacity of a power bank is about 40% lower than its advertised capacity due to the power needed for it to ...

Besides the CTO, CGO, and CRO roles, the position of chief AI officer (CAIO) is also witnessing an increasing demand in the ...

Pricing a new product/service was one of the most challenging and trickiest tasks I had to perform, or participate in ...

TikTok, a platform synonymous with creativity and influence, has introduced a new frontier for marketers: Messaging Ads.

FDA published a draft guidance titled “Artificial Intelligence-Enabled Device Software Functions: Lifecycle Management ...