Billions in advertising flows through TikTok, which could be banned in the U.S. as soon as Jan. 19. Brands and creators are ...

Edition of ET Brand Equity Digital Cover features Puneet Das, president - packaged beverages, Tata Consumer Products. Das shared his observations on the shift in tea consumption in the country, why ...

In a rapidly changing world, public relations and reputation management are at the forefront of challenges and opportunities offered by technological advancements, shifting expectations from consumers ...

Future-proof your small business with insights into 2025's top trends — from leveraging AI to embracing sustainability and ...

B2B marketing focuses on so many tactics that are constantly changing. Tempting people with your product now requires more ...

Reputation management is about establishing, building, and protecting the trust people place in a brand or individual.

The Partnership aims to Boost Tourism in Madinah and Offer a Comprehensive Visitor Experience ...

TPIsoftware has enhanced Lion Travel's partnership strategy by developing a new affiliate marketing platform that connects influencers and content creators. This platform allows the leading travel ...

Tinashe Chaponda, founder of Sosani Studios, was recently named to Forbes 30 Under 30 for his work in digital marketing and influencer amplification.

JCPenney has merged with Sparc Group, the owner of brands including Aéropostale and Brooks Brothers, to form a new apparel powerhouse called Catalyst Brands.

Sitecore®, a global leader in digital experience software, today announced that it has been positioned by Gartner® as a Visionary in the Magic Quadrant™ for Digital Asset Management (DAM) Platforms ...

Aprimo, a global leader in digital asset management and marketing resource management solutions, today announced it has been named a Leader in the 2025 Gartner Magic Quadrant for Digital Asset Managem ...