Banner Ads Changed The Advertising World, But What’s Next?
This first banner ad invited users to “click” in an era when advertising was still a one-way interaction. This event was, in ...
Analytics Insight12d
30 Years of Banner Ads: What’s Next for the Most Enduring form of Digital Marketing?
In 1994, the first banner ad ran online. Three decades later, the banner ad remains a staple of digital marketing. There are ...
Standing Tall: Why Banners Remain a Cornerstone of Brand Visibility
Table of Contents The Enduring Appeal of Banners in Marketing In an era dominated by fleeting social media ads and crowded digital spaces, banners continue to hold their ground as […] ...
Marketing Dive12y
Static banners generate more accidental clicks than rich media banners: report
In a report comparing the performance for rich media and static banner ads on mobile devices, GoldSpot Media found that the former resulted in fewer accidental clicks. The Fat Finger Report found that ...