Established, male-driven brands like War Paint For Men (which launched in 2018) haven’t received as much public attention among men as female-focused viral darlings like e.l.f. Cosmetics ...

Could the stigma around male cosmetics finally be disappearing? Gianni Casagrande began wearing make-up about three years ago. The 22-year-old from Middlesbrough says he had "really bad acne" and ...