Image makeovers and revamps are rising as beverage alcohol brand-owners look to upscale existing lines—as well as prices.

As a result, this 50 year old is presented in a stunning oak case etched with The Macallan logo, and the famous Easter Elchies House. Only 200 bottles were produced, and the current auction record ...

The new Scotch pays homage to the Spanish city, which is known for making the sherry-seasoned casks in which many of The Macallan's whiskies age. Jerez, Spain, feels like a place lost in time.

Please view our affiliate disclosure. Creating a strong brand identity is one of the most important aspects of a business. A well-designed logo is often the first impression a company makes on ...