Read more about our Product Review Guidelines here. When I first heard singer-songwriter Rita Ora was launching a haircare brand I will happily admit my eyes rolled. I couldn't help but wonder why ...
The theory is that the body absorbs sugar faster from high-GI foods than low-GI foods. This means that foods that are high on the GI index are more likely to lead to a sugar spike, and a person ...
The number of active brands in India’s wearable market, encompassing smartwatches and audio wearables, dropped by over 30 percent year on year in Q3 (July-September) CY2024, leaving just 52 ...
A brand is a living entity. As marketers, we realize how brands evolve over time. We've outlined defined stages that guide us in the process of brand building, enabling us to position the brand ...