In 1907, Eugène Schueller created the first synthetic dye for commercial purposes, which later came to be known as L'Oreal ...

For hours, they’d alternately gossip and brush the paste into each other’s hair. When the monthly ritual ... So it’s a very good thing L’Oreal’s put some guardrails on the Colorsonic.

Haircare made up 15% of L’Oréal revenues in 2023, plus 8% in hair color. McKinsey reports that haircare was a $90 billion market globally in 2022, and it will experience a five-year 6% CAGR.

and offer consumers a streamlined tool to apply hair color without the usual mess. With 20 research centers across 11 countries around the world and a dedicated Research and Innovation team of ...