Microsoft CEO Satya Nadella officially confirms that the tech giant will continue focusing on video game console innovations ...

Microsoft's strategy has Xbox's core fans upset about the future of console hardware. Today, we're going to analyze the ...

The battle for the title of the Best Gaming Console rages on between Sony's PlayStation 5 (PS5) and Microsoft's Xbox Series X ...

A well-known industry insider alleges that Xbox is abandoning the prospect of permanent console exclusivity in favor of ...

Xbox parent Microsoft comments on its recent marketing strategy, highlighting the company's focus on ‘redefining’ the meaning ...

Microsoft recently rolled out a new Home experience for its Xbox app on Windows PC. The importance of distribution channels ...

Microsoft may have several Xbox exclusives still on the docket, but a new rumour says this won’t last and they’ll come to PS5 eventually.

Microsoft has rolled out a "This is an Xbox" campaign, attempting to show all the different places you can play Xbox games that are not on literal Xboxes.

It’s also a major shift for the millions of people who have been Xbox fans for decades now, and the company says it’s embracing that. “If I think about it right, we chose the secular growth category ...

Over the years, the Xbox brand has undergone several console iterations, each with unique features and advancements. Discover ...

An industry insider shares new details on Microsoft's approach to gaming and seems to think it is going to pivot wildly in ...

A reliable insider has recently claimed that the era of Xbox having permanent console exclusives is "over", something that's ...