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Amena believes the L'Oreal campaign is another positive step in advertising. "I feel like this year there has been a change in the tide about the way women are represented in advertising," she says.
New Delhi: L'oreal India's advertising promotional expenses were up 23.7% to Rs 1,714.54 crore in FY2024, as against Rs 1,385.74 crore a year ago. According to a RoC filing, the cosmetic major ...