William Thilly had many job titles during his life: leader of groundbreaking research into human genetic mutations, ...

Cereals come and go, but there are some brands that we are nostalgic for, and will likely never get to eat again. These ...

Classic Kellogg's cereals have been breakfast staples for more than 100 years - but sales have been in decline ...

This night is sparkling! Taylor Swift celebrated her 35th birthday in style with an epic Eras tour-themed celebration with ...

The US-based cereal giant is spending £12 million on a marketing effort, including providing a make-over for its mascot ...

On average, General Mills sold more than 1,400 boxes of cereal per minute at U.S. retailers over the past year. That was more ...

Leo Burnett chose to bring the beloved mascot, a staple since 1958, back to the forefront as the centerpiece of a new ...

An MIT scientist who’s work spanned from founding the Apple Jacks cereal to finding new ways to detect disease-causing ...

The cereal brand is kicking off its new brand platform with an advert by Leo Burnett that brings its cockerel mascot to life ...

Kellogg's has spent £12m on an ad campaign amid a reported fall in sales. Meanwhile, the highest outstanding student debt in ...