专家表示，未经授权使用他人形象或声音属于侵权行为，根据《民法典》和《网络安全法》， 发布者可能面临包括损害赔偿和刑事责任在内的处罚 。同时，消费者如因 AI 假冒名人带货受骗，可依据消费者权益保护法要求“退一赔三”。

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