Jaguar's managing director is defending the British luxury-car maker's rebranding campaign — calling out some of its online critics and characterizing their reaction as "vile hatred" and ...

Jaguar is hoping to revitalize a slump in sales with a reimagined new rebrand, but after unveiling its new campaign and logo this week, people were mostly left scratching their heads. And while ...

Luxury British car manufacturer Jaguar's rebrand has been met with confusion and criticism online after the company posted a promotional video focusing on diversity and not showing any cars.

If you've been keeping up with the Jaguar saga, you'll know of their plans to move to a fully electric lineup in 2025. Moreover, they aim to move upmarket and compete with Bentley by selling a six ...

Copyright 2024 The Associated Press. All Rights Reserved. FILE - The hood ornament and a portion of the grill of a Jaguar automobile is shown at a dealership in ...

2 design concept reveal, but is mocked online meanwhile. Luxury automaker Jaguar is betting that a colorful and youthful rebrand will help it successfully launch fully into the electric-cars market.

Your brand used to be so sexy and sleek. This is a joke.” In the comments of Jaguar’s promo on Instagram, many viewers urged the brand to change revert back to its traditional branding and ...

The XJ was, in fact, a long-overdue fillip to the Jaguar range when Lyons personally launched it in September 1968. The optimism and certainties of the 1950s and early ’60s were fading. The existing ...

Luxury automaker Jaguar is betting that a colorful and youthful rebrand will help it successfully launch fully into the electric-cars market. Critics, however, are questioning whether the U.K ...

If Jaguar wanted to drum up publicity galore for its landmark concept car being unveiled next month, it’s certainly going about it in a bold fashion. First they announced the interim end of UK ...