Jaguar's managing director is defending the British luxury-car maker's rebranding campaign — calling out some of its online critics and characterizing their reaction as "vile hatred" and ...

2 design concept reveal, but is mocked online meanwhile. Luxury automaker Jaguar is betting that a colorful and youthful rebrand will help it successfully launch fully into the electric-cars market.

Your brand used to be so sexy and sleek. This is a joke.” In the comments of Jaguar’s promo on Instagram, many viewers urged the brand to change revert back to its traditional branding and ...

The XJ was, in fact, a long-overdue fillip to the Jaguar range when Lyons personally launched it in September 1968. The optimism and certainties of the 1950s and early ’60s were fading. The existing ...