Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

In the highly competitive world of dropshipping, selecting the right products to sell can make or break your business.

Product marketing and sales enablement teams share an ultimate goal: to help sales teams sell more. Each team has an important role in driving revenue. Product Marketing focuses on developing content ...

David Henkin helps organizations and individuals innovate and grow. Gaining alignment between product offerings and market needs is essential for sustainable growth and profitability. However ...

Research on artificial intelligence in marketing overwhelmingly neglects its potential negative consequences, a new study ...

A comprehensive guide for startups to achieve and maintain product-market fit through thorough market research, iterative product development and strategic scaling while prioritizing customer ...