PopCorners are cool because they aren't fried like your standard chips; they're made using a "patented air-popping technique that combines heat and moisture under compression" according to PopCorners.

This new campaign for the air-popped corn snack takes a familiar approach but, at the same time, does it slightly differently.

But it’s probably because Frito-Lay’s chips, popcorn ... We devoured the bag quickly, so PopCorners, if you’d like to make ...