Your hair is one of the first things people notice, so you want it to always look radiant. amika makes this process ...

I have 3c type hair and struggle with a lot a breakage, unmanageability, and moisture. When my mom mentioned this product to ...

Wavy hair is the epitome of effortless chic, combining versatility with a touch of natural style that's always on-trend. The ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The first rule of the Curly Girl Method is that you need to be patient with your curls in both the short and the long term.

Learn about the best new hair, makeup, fragrance, and skin-care beauty products launching in January, according to our ...

If you don’t have a balayage dye job or something similar that’s meant to be root-heavy, “a root touch-up product is a good ...

“Your going to want something sulphate-free,” says Hughes. “Sulphates will strip the natural moisture out of the hair, taking way from your curls. A few active ingredients to look for are aloe vera, ...

We love Bella Hadid's signature chocolate-brown hair color, her sleek slickbacks with not a single hair out of place, and her ...

And at the heart of this healthy hair trend is the sub-trend of scalp-first tools and products. "Your scalp is the real MVP ...

Ultra-long hair is striking on its own, but for 2025, Jenny Cho, celebrity hairstylist and FEKKAI Five Member says to add ...