The snack that smiles back has announced a change to its iconic name. Goldfish crackers will now be known as “Chilean Sea Bass” beginning Wednesday (October 23), in an effort to expand its ...

Chilean Sea Bass is a playful nod to adults that the iconic fish-shaped snack is for grown-up tastes too,” Goldfish Vice President Danielle Brown said in the announcement. The renamed crackers ...

Goldfish crackers are synonymous with hungry kids, but the company is betting that a sophisticated name change could expand ...

The snack that smiles back has announced a change to its iconic name. Goldfish crackers will now be known as “Chilean Sea Bass” beginning Wednesday (October 23), in an effort to expand its audience to ...

The fish-shaped cracker brand wants to appeal to adults, so it’s changing its name for the first time ever to something much ...