Want to know the gloss that’s on everyone’s lips? From creamy, colourful formulas, like NYX butter gloss which softly glides and melts onto your lips, glitter lip glosses which glisten and sparkle ...

I interviewed five makeup artists—these are the top 2025 makeup trend predictions they have for next year, from grunge ...

Our astrology expert, Lisa Greenfield advises Capricorns to keep it "low and slow" this month. Here's what every It Girl ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

You can skip the skepticism and get right to using this pore-clearing sulfur soap and skin-brightening vitamin C serum. View ...

Whether it's this famous ghost pepper soup or the $9 ~vanilla cashmere~ lotion that's got TikTok on lock, you're about to ...