Five Digital Marketing Strategies For Brands To Use In 2025
Emerging technologies, particularly artificial intelligence, and shifting consumer expectations mean that marketers must adapt.
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GSK finds synergies with global marketing strategy
GSK has shifted towards a global marketing model influenced by a Netflix-style approach that aims to match content to the person receiving it. Richard Staines heard about this new strategy at the ...
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Why one-size-fits-all global marketing strategies are unlikely to work, according to new research
Attitudinal differences were just as pronounced from one country to the next among high-income groups as well. These findings indicate that global ... a broad marketing strategy without taking ...
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Winning growth in different consumer markets requires understanding local needs. Here's how it can impact your brand strategy.
Many companies use this data to develop global campaigns for selling their goods and services to certain demographic groups, such as Gen Z or the affluent. But such global marketing strategies ...