GSK has shifted towards a global marketing model influenced by a Netflix-style approach that aims to match content to the person receiving it. Richard Staines heard about this new strategy at the ...
GLOBAL marketing leaders, innovators and professionals gathered in Manila for the fourth World Marketing Forum and the 53rd National Marketing Conference, hosted by the Philippine Marketing ...
Enterprise email marketing is a marketing strategy that uses email as a channel to grow the audience of large businesses ... Large enterprises have over 1,000 employees, usually on a global scale.