It communicates what your brand can offer, that your competitors cannot and is valued by your target audience, i.e. it differentiates your brand from the competition – the DNA of your brand.
In such a process, the Turkish defense industry could quickly surpass actors like Israel and Spain. The Turkish defense industry, as a global brand, aims to reach 150,000 employees, $11 billion in ...
General Motors is celebrating 25 years of global success for GMC’s Denali sub-brand. The automaker’s truck and utility vehicle brand highlighted the first 25 years of the Denali trim level ...
While we admire fashion on global runways for new and upcoming trends, you might not know that many of the brands and labels we shop for were created right under our noses. There’s a reason that ...
Apple is the most valuable brand in the world this year, with a brand value of $880 billion, followed by Google ($578 billion) and Microsoft ($502 billion). That's according to Kantar's annual list of ...
Korean movies, music and culture have deeply impacted fashion in India, with K-pop idols and K-drama stars becoming style icons. Their outfits have inspired Indian youth to experiment with new styles, ...