"Avrey dives into her boldest hair decision yet—getting a perm. Good Vibes Only is your new favorite spot for motivating and ...

“We’re getting loads more requests for perms in the salons and enquiries on Instagram pretty much daily, too,” says Hersheson. “If I’m honest, perm technology has not hugely moved ...

Reasons for making the change to a perm vary, including wanting to conceal hair loss and thinning, being tired of longer hair getting in the way, or simply to try a new look. The root of this trend ...