Founded by engineers-turned-entrepreneurs Sana Praveen and Masoom Anwar, the brand emerged from their shared vision to create quality fashion that is accessible to India's youth. The husband-wife duo ...
In 2024, brands effectively tapped into Gen Z's unique preferences by embracing trends, influencer culture, and authentic conversations. We look at some of the Gen Z-focused marketing campaigns that ...
The development and production of lithium batteries have become a strategic imperative for the European Union, given their critical role in enabling the energy transition through the decarbonization ...