Let’s talk about the wonderful world of makeup for mature skin because, age is just a number, right? When it comes to mature ...

Read on to see why shoppers love this affordable foundation: “This thing is amazing! It goes on non-sheer but blends so well in that once applied all over the face it looks absolutely great!

Score the best makeup and skincare products for women over 50 during Ulta’s holiday sale. These 10 items are sure to sell out ...

Before joining InStyle, she worked as a reporter for a local newspaper in Nanuet, New York, as well as a beauty writer for Exhibit A, an online lifestyle publication. Allison is also a former ...

However, for women over 60, finding an appropriate multivitamin can be tough due to the vast assortment of options available in the marketplace. When it comes to choosing the best multivitamin for ...

If you’re anything like me, you may have noticed that our approach to applying makeup in our 50s, 60s, and beyond is quite ...

and reduce wrinkles. Not sure how to use all of these fabulous products? Well, don’t fret. We’ve got some amazing how-to videos on the PRiME Women Media – YouTube to walk you through the process to ...

There’s a major conundrum in the makeup industry: Countless brands are catering to younger generations, leaving women ... of makeup foundation on Amazon, but few have earned over 25,000 rave ...

“This year marks a full decade of Giving Tuesday Northeast Michigan, raising over ... To help the 60 participating local nonprofits take part in Giving Tuesday, the Community Foundation will ...