Authorized individuals and members of an industry panel submitted a field of nominees based on work and activations between Sept. 1, 2023, and Oct. 1, 2024. An anonymous panel comprised of toy ...

Hot Wheels has been one of Mattel’s steadiest lines of business. It was the only one of the company’s “Power 3 Brands” – which include Barbie and Fisher-Price – to post double-digit ...

As a boy, Bruce Pascal reveled in testing the limits of his Hot Wheels ... only one of the company’s “Power 3 Brands” — which include Barbie and Fisher-Price — to post double-digit ...

The Mattel toy’s enduring popularity after 56 years stems from its cross-generational appeal and connection to car culture.

This set of Hot Wheels toy cars has a mix of toy cars and trucks for added imagination when playing. The classic toy has realistic styling and details, and each set comes with one exclusive vehicle.

The best gifts for kids are engaging, stimulating, age-appropriate, and most importantly, fun. Our gift list includes beloved characters, board games, classic favorites, and learning and STEM toys.

Parents are advised that the misprinted, incorrect website is not appropriate for children,” said Mattel, which is known for brands such as Barbie, Hot Wheels, Fisher-Price and American Girl.

Fans of the Buffalo football will be happy to hear that Fisher-Price, the Buffalo Bills, and Wegmans Food Markets, have released a new Little People Collector™ Buffalo Bills figure set.

Squeaky Wheel is preparing to roll out its third biennial Excellent Adventure social media scavenger hunt on Saturday, September 24, 2022. This is the scavenger hunt that appeals to artists ...