“I wanted everyone to feel included.” Thanks to this purposeful inclusivity, the black and brown shades of Fenty Beauty foundation are flying off the shelves – putting paid to the outdated ...

Fenty Beauty’s marketing strategy has been instrumental in its success and its key tactics had a major impact on the beauty ...

Instagram/Jessica Morgan For Jessica, the launch of Fenty Beauty's foundation range meant it became easier to find one that suited her It wasn't just about the darker shades either. "I remember ...

The 63 best beauty launches of 2024 are packed with must-haves from Kylie Cosmetics, Olaplex, LoveShackFancy, and more. These ...

In only a year, Fenty Beauty has pulled off a makeover of the ... Fenty introduced its first collection last fall—including a much-hyped foundation dubbed Pro Filt’r that comes in 40 diverse ...

And, true to its promise, the foundation does deliver a radiant golden glow, even with concealer, blush and bronzer layered atop. Rihanna, I'm sorry I ever doubted you. Fenty Beauty Soft'lit ...

1. Fenty Beauty Soft’Lit Naturally Luminous Longwear Foundation Fenty Beauty Soft’Lit Naturally Luminous Longwear Foundation I’ve worn the same foundation (Rare Beauty Liquid Touch ...

To revisit this article, visit My Profile, then View saved stories. Fenty Beauty Discount Codes Sign up for the newsletter and receive 15% off your first order. Ratings with an average of out of 5 ...

LOS ANGELES, CALIFORNIA - APRIL 26: Rihanna celebrates new Fenty Beauty Soft'Lit Foundation in LA at ... [+] 7th Street Studios on April 26, 2024 in Los Angeles, California. (Photo by Kevin Mazur ...

Rihanna’s Fenty Beauty is hosting its Cyber Week Early Access event, offering 30 percent off sitewide when customers use code SOCIALVIP at checkout (or become a member of the free-to-join VIP ...

The first person I ever saw put foundation on their skin was my mom ... I want everyone to be able to shop at Fenty Beauty, Fenty Skin, Fenty Hair—it’s my goal.” ...