Fenty Beauty’s marketing strategy has been instrumental in its success and its key tactics had a major impact on the beauty ...

The Umbrella singer, 36, sat in front of an ad for her Fenty Beauty brand and captioned the post: 'I’m just waiting for de ...

RiRi tells no lies, and you can trust that her lifelong preoccupation with pores is the driving force behind her latest Fenty ...

A year later, Fenty Beauty followed with an equally strong debut. Today, Fenty Beauty leads with search interest around 10% higher than Rare Beauty, which ranks second but still draws significant ...

with her ad prominently displayed in the background. Rihanna joked that she was simply waiting for her ride, but the setup cleverly highlighted Fenty Beauty’s reach and her role as the face of ...

When it comes to celebrity beauty brands, there are few quite as popular as Rihanna’s Fenty. And now, Boots shoppers can get some of the popstar’s makeup gift sets for ‘better than half ...

The Star Gift selection at Boots includes several Fenty Beauty sets that put together some of the brand's most iconic products for much less than their regular retail price. For instance ...

This week, the makeup maven and pop culture icon officially celebrated the launch of Fenty Beauty across the Caribbean with a launch event in her home country, Barbados! Rihanna announced ...