TAG Heuer will replace Rolex as Formula One’s official timekeeper this season as part of a new 10-year partnership with French luxury giant LVMH, the Liberty Media-owned sport announced on Monday.
The Swiss watchmaker has confirmed the sport’s worst-kept secret, announcing that it will assume official timekeeping duties for the upcoming 2025 Formula 1 season, more than 20 years after its shock ...
Tag Heuer was the first watch brand to sponsor a Formula One team, joining forces with Ferrari in 1971 before a 30-year partnership with McLaren from 1985-2015. The brand then sponsored Red Bull ...
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