Perfumes were massively popular in 2024, especially those from prestige brands. Business Insider asked successful women across industries to name their favorite scents. Some like expensive ...

An icon in the shape of a lightning bolt. Impact Link The key to everyday luxury in 2024 was simple: spray some perfume. The fine fragrance industry boomed throughout the year, with Women's Wear ...

2024 was the year of fragrance. There's over 1.7 billion views on #PerfumeTok. Dozens of new brands hit shelves (Noyz, Tsu Lange Yore, 5Sens), many made triumphant returns after years away ...

Elsewhere, Next's Silver Aura perfume is a popular £16 scent that many believe could pass for the far more expensive Thierry Mugler's Alien. Happy customers wrote that it "smells unreal", with ...

Perfume layering is less about stacking random scents and more about thoughtful alchemy. Perfume layering is the art of combining different fragrances to create a personalised and unique scent.

There's good news for fragrance lovers too ... someone else and was surprised when they said what it was as it smelt expensive. I bought it the same day and don't regret it as I've had tons ...

D.S. & Durga is on the expensive side, but as a perfume snob, it’s worth it. The lasting power and fragrances actually outperform more expensive perfumes. There are over 30 in the brand’s ...

But everything's got a modern twist, don't worry. Keep reading for our full trend report, according to three fragrance experts: "The rise of sweet perfumes stems from their ability to evoke ...

Elsewhere, Next's Silver Aura perfume is a popular £16 scent many believe could pass for the far more expensive Thierry Mugler's Alien. Satisfied customers have said it "smells unreal", with one ...

Fragrance lovers are in for a treat ... on someone else and was surprised when they said what it was as it smelt expensive. I bought it the same day and don't regret it as I've had tons of ...

There are actually a few tricks to finding a perfume that’ll last all day ... TikTok fell in love with him for the luxuriously scented (and expensive) Baccarat Rouge 540,” says James.