The edible Pop-Tarts Bowl mascot that rocked the college football-watching internet in December is back -- and this year, it'll have friends. Last year, the Kansas State Wildcats celebrated their ...

Frosted Strawberry Pop-Tarts won the Edible Mascot competition at the Pop-Tarts Bowl. On Dec. 28, a discontinued fan-favorite will return.

Are you a print subscriber? Activate your account. By Tim Nudd - 1 hour 25 min ago By Erika Wheless - 1 hour 34 min ago By Ewan Larkin - 5 hours 19 min ago By Brandon Doerrer - 6 hours 19 min ago ...

Following the success of its game day activation last year, Pop-Tarts will again feature an edible mascot at its eponymous college football bowl, per a press release. This time, one of three toaster ...