Pop-Tarts is bringing three edible mascots to its 2024 college football bowl game in a bid to recapture the buzz from last ...

The Pop-Tarts Bowl's edible frosted strawberry mascot made headlines with its antics during and after last season's edition of the bowl game.

Discover how the Pop-Tarts Bowl is breaking boundaries with the introduction of three edible mascots in this unique sports ...

The Kellanova brand is ramping up the intrigue around the return of a stunt that went viral on social media last December.

Pop-Tarts introduced an innovative way for a team to celebrate a bowl game win: eating the game's mascot. The trophy will ...

The edible Pop-Tarts Bowl mascot that rocked the college football-watching internet in December is back -- and this year, it'll have friends. Last year, the Kansas State Wildcats celebrated their ...

18, 2024 /PRNewswire/ -- How does Pop-Tarts® top the first-ever Edible Mascot, an overnight internet sensation? They triple ...

The game and second Pop-Tarts sacrifice will take place on Dec. 28 at Camping World Stadium in Orlando between teams from the ...