Jennifer Coolidge isn't the only one who loves e.l.f! According to reviews, beauty lovers are obsessed with the brand's ...

Skin care, hair care and makeup products with results so good, you'll wonder if otherworldly forces are involved.

SKIN-SMOOTHING and GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for ...

That little red Elf on the Shelf can be a pain in the neck for parents during the festive season. Amid all the holiday hubbub — the shopping, the schlepping and gift-stashing — the last thing ...

The Velvet Skin Primer’s purported benefits are numerous. It absorbs excess oil, creates a smooth surface, disguises pores, and blurs the appearance of wrinkles and scars. It’s infused with ...