There are few things that light a fire in a beauty aficionado's heart more than a cheap dupe of a cult product ...

New Year’s Eve is the ultimate excuse to pull out all the stops with your make-up. With 2025’s trends in full swing, it’s ...

A holiday tradition for many families around the world, it is indeed Elf on the Shelf time. Nearly 20 years old, Elf on the Shelf has gained traction in recent years as parents post extreme displa ...

Before you can start delivering the presents to the Elves, you must start the quest by visiting the lost Elf. This Elf is located behind the Santa’s workshop. Once there, go down the snowy mountain, ...

"Elf" premiered in 2003 and has since become a classic holiday movie. It follows Buddy (Will Ferrell), who was raised among elves in the North Pole. After years of feeling like he didn't quite fit ...

Skin care, hair care and makeup products with results so good, you'll wonder if otherworldly forces are involved.

Editor’s note: This story may contain spoilers for prying little eyes! Thinking of a new and creative Elf on the Shelf idea every day can be an exhausting task on top of the hustle and bustle of ...

That’s why a good primer is a must. To kick off your beauty routine, e.l.f. Cosmetics wants you to use its Power Grip Primer. The No. 1-selling beauty product is a gel-based face primer that is ...