There are few things that light a fire in a beauty aficionado's heart more than a cheap dupe of a cult product ...

With Christmas fast approaching, most of us are on the lookout for a makeup kit to get. Well, search no more because the Elf Christmas Makeup Kit contains everything that appeals to you. People who ...

The commercial also stars the beauty brand’s top-selling Power Grip Primer, a cult-beloved makeup bag essential that happens to be King’s secret weapon both on and off set. “It's literally ...

e.l.f. Cosmetics wants you to use its Power Grip Primer. The No. 1-selling beauty product is a gel-based face primer that is formulated to hydrate and smooth your skin, and create a base for your ...

Cosmetics Power Grip Primer is redefining what it means to be THE fan favorite. As the No. 1-selling beauty product, Power ...

SKIN-SMOOTHING and GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for ...

New Year’s Eve is the ultimate excuse to pull out all the stops with your make-up. With 2025’s trends in full swing, it’s ...

Add cheese cut-outs to assemble the elf *face*. Use two blueberries for *pupils*. Place row of strawberries overlapping the gouda cheese slices to represent the elf hat rim. Fill in the rest of the ...

Joey King knows the power of a good primer. The 25-year-old actress has teamed up with e.l.f. Cosmetics to introduce its new "eyes. lips. face. fandom." campaign that speaks directly to sports ...

e.l.f. Cosmetics’ “eyes. lips. face. fandom.” stars Joey King and Lucien Laviscount in an entertainment-fueled sticky situation. e.l.f. Cosmetics’ “eyes ...