The Takeout on MSN19 天
Where The Name 'Dunkin'' Came From
Beginning in 1960, Dunkin' introduced a simpler logo -- and the chain's signature "powdered candy" pink color -- with a ...
Business Insider India5 年
Dunkin' CMO explains the chain's controversial decision to slash 'Donuts' from its name
Instead, Dunkin' worked with design agency JRK ... but simplified the logo. Then, there was the biggest change - dropping the "Donuts." Weisman said that ditching the "Donuts" was a natural ...
Business Insider India5 年
The hot trend in ultra-minimalist logos - think Mastercard or Dunkin' - goes exactly ...
It turns out the on-trend logos are, the research says, getting it wrong. We've become used to seeing simple, elegant logos for many companies in recent years (think Mastercard, Dunkin', or Slack).