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When you think of iconic Diwali ads, you can't help but think of ads like Cadbury Khadoos Chacha, or HP India’s #ThodiSiJagahBanaLo ad that showed emotions like home-coming, gift giving and a strong ...

Canadian Prime Minister Justin Trudeau has shared clips of his Diwali celebrations on Sunday amid ongoing diplomatic tensions between India and the North American nation. “Happy Diwali!

The word Diwali means 'rows of lighted lamps'. It is celebrated by Hindu people across the world. Diwali is known as the 'festival of lights' because houses, shops and public places are decorated ...

Indians purchased 220 tonnes of silver during this year's Dhanteras-Diwali. This is the highest amount in two decades. The surge in silver sales is attributed to its rising prices and its appeal as a ...

The Dev Diwali is observed on the full moon day of the Hindu month Kartik. It falls on the 15th day after Diwali. According to Hindu mythology, Lord Shiva killed a demon named Tripurasura on this day.

User-generated content (UGC) has long served as relatable advertising. Yet, as brands doubled down on it this Diwali season, they showcased the potential for authentic engagement. Brands like ...

Dev Diwali is celebrated on the date of the full moon falling in the Hindu month of Kartik. It takes place 15 days after the festival of Diwali. This sacred festival commemorates the victory of ...

Diwali marks the end of a lunar year in traditional Hindu calendar followed in Gujarat. New Year begins on the day after Diwali. In 2025, Diwali is on October 20 and Gujarati New Year is on October 22 ...

Anand Mahindra, chairman of Mahindra Group, shared a heartfelt Diwali message on X, highlighting the festival's significance in symbolizing the victory of light over darkness and good over evil.