At its most basic level a business can be considered a differentiated bundle of expertise ... Bobby Yerramilli-Rao is the chief strategy officer at Microsoft. John Corwin is the general manager ...

Align Objectives: Ensure differentiation strategies support business goals (market share, customer loyalty). -Craft Value Proposition: Develop a value proposition that highlights unique benefits ...

She has 20+ years of experience covering personal finance, wealth management, and business news ... Three particularly useful strategies include paying off loans with the highest interest rates ...