What is low cost & differentiation strategy? A company must have a thorough understanding of costs and how to continuously reduce them in order to pursue the low-cost strategy. It is crucial that the ...

What are the three generic strategies? In 1980, Michael Porter devised three generic strategies that a company could employ to gain a competitive advantage. Cost leadership, differentiation, and focus ...

Companies often undertake investments or make decisions that slowly erode their original unique strategy or dilute the sharp ...

In a nutshell: how do you differentiate your brand? This article will explore some categories of brand differentiation and suggest a few tried-and-tested strategies your company can adopt to ...

Product differentiation and price discrimination are two strategies used in marketing and economics. Product differentiation is the process used to distinguish one company's goods and services from ...