It’s frustrating to hear some marketers dismiss the differences between B2B and B2C by claiming, “It’s all business to human.

When it comes to marketing, there are significant differences in expenses between B2B (business-to-business) and B2C (business-to-consumer) markets. B2B marketing typically involves targeting a ...

There is little difference in adoption between the B2B and B2C sectors: 58% of execs in both groups say their firms are using generative AI for marketing. However, B2C execs are slightly more likely ...

Storage battery major Exide Industries has been realigning its business-to-business (B2B) and business-to-consumer (B2C) with a focus on strengthening and consolidating the go to market strategy.

Despite their differences, B2B pharmaceutical marketers can learn a great deal from their B2C counterparts ... when advertising to the businesses between them and the end patient.

The lines between B2B and B2C brands are dissolving, with both requiring powerful brand experiences to reach audiences and gain loyalty, says Wayne Deakin, global creative principal at Wolff Olins B2B ...

They are bringing entirely new behavioral patterns into the B2B buying process, and experienced marketers and sellers ignore this ... There are many drivers of this trend, like the widespread use of ...